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Allfunds

Digital Strategy

Allfunds is one of the world’s leading wealth tech companies whose service offerings include big data and analytics, portfolio and reporting tools, and research and regulatory services. Founded in 2000, Allfunds currently has the largest fund distribution network in the world and offers access to the largest network of investment funds and ETFs globally.

Objective

To develop a communication campaign with the aim of generating the largest number of downloads of the Connect Mobile App, within its external communication plan.

Strategy

3AW implemented a paid digital campaign with actions on LinkedIn for 6 months, with a segmentation very oriented to the target audience, achieving conversions on its website and increasing the visibility of its tool.