This website uses cookies so that we can provide you with the best possible user experience. The cookie information is stored in your browser and performs functions such as recognizing you when you return to our site or helping our team understand which sections of the site you find most interesting and useful.
AXA
Crisis Communication
AXA is a French multinational specialized in insurance and asset management. It distributes its products and services to 3 million customers among individuals and companies.
Objective
Develop a crisis management plan for negative or unforeseen events that any AXA insured company may come across and reduce their impact.
Action
3AW designed a crisis management plan with an adaptive activation protocol, response procedures and communication strategy with each client’s stakeholder network. Currently, 3AW’s CEO, Miguel Ángel Rodríguez, is in charge of advising directlythecompany.