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Crisis Communication

AXA is a French multinational specialized in insurance and asset management. It distributes its products and services to 3 million customers among individuals and companies.


Develop a crisis management plan for negative or unforeseen events that any AXA insured company may come across and reduce their impact.


3AW designed a crisis management plan with an adaptive activation protocol, response procedures and communication strategy with each client’s stakeholder network. Currently, 3AW’s CEO, Miguel Ángel Rodríguez, is in charge of advising directlythecompany.