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Cepsa Gow
PR
Cepsa’s loyalty program became Cepsa Gow. Through this program, users can access an improved portfolio of new benefits and greater savings.
Objective
Improve Cepsa Gow’s awareness, its benefits and the advantages of using it.
Strategy
At 3AW we developed a PR strategy based on:
• Writing and distribution of press releases
• Story development 121