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Cepsa Gow

PR

Cepsa’s loyalty program became Cepsa Gow. Through this program, users can access an improved portfolio of new benefits and greater savings.

Objective

Improve Cepsa Gow’s awareness, its benefits and the advantages of using it.

Strategy

At 3AW we developed a PR strategy based on:
• Writing and distribution of press releases
• Story development 121