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Pedras Salgadas
OOH (Out Of Home)
Pedras Salgadas is one of the only 100% natural sparkling waters in the world. The brand, founded in 1871, has more than 65% of the Portuguese market and was seeking to enter the Spanish market.
Objective
Give the greatest possible visibility to the brand, preparing the consumer for Pedras’ arrival in Madrid.
Strategy
OPPI circuit strategically located in high traffic areas. The 80 screens provided optimal coverage throughout the entire area of Madrid (inside the M-30).